Three Challenges in Digital Commerce – And How Natural Language Generation Can Tackle Them

The term “digital commerce” comprises a range of companies in many different industries. It refers to retail brands with traditional brick-and-mortar stores that are undergoing digital transformation, as well as e-commerce companies with purely digital DNA. Fashion brands looking for direct contact with customers via digital touchpoints, automotive companies hoping to improve their outreach to […]


Digital Commerce: Generate Content Automatically and Manage It Strategically with Natural Language Generation

Digital commerce faces numerous challenges in the area of content management: For one, there is enormous demand for content in various formats, such as product descriptions, advertising copy, and SEO text. Across various channels – on- and offline, on e-commerce platforms, and the like – this content needs to win over target groups as quickly […]

retresco_augmenting creativity

Augmenting creativity with AI: Retresco elevates use of Natural Language Generation to the next level by launching pioneering feature

With the release of the new text variants suggestions feature, Berlin-based AI company Retresco, a pioneer in the area of Natural Language Generation, provides a software function that uses artificial intelligence to automatically produce phrasing suggestions in the form of complete sentences. This function automates the creative writing process and shortens it considerably, and it […]


Innovation project by MediaMarktSaturn and Retresco honoured as best technology solution in retail

  The EHI Retail Institute honours MediaMarktSaturn and Retresco with several awards for their joint innovation project for the automated creation of product descriptions: While Retresco receives the Top Supplier Retail Award, MediaMarktSaturn wins the prestigious reta award. The award recognises the use of Retresco’s AI-based automation solution, which MediaMarktSaturn has used to automate the […]