Case Study   

Automated Product Description in the Highest Quality and in 3 Languages

ShoePassion logo


Shoepassion is a leading provider of high-quality shoes for women and men, distinguished by its wide range of shoe models and brands. The provider has the mission to bring the "passion for shoes" to life as a cultivation brand. Through its direct-to-consumer approach, Shoepassion enables an unbeatable price-performance ratio.

The provider places great emphasis on sophisticated and target-group-specific product texts for women and men. Every year, several thousand texts in German, English, and French are required.

Download now

Stage Shoe Passion - Illustration of a man holding a shoe in his hand

Automatically Create High-Quality Texts

The Challenge

  • Shoepassion required efficient, automated product descriptions

  • The aim was to maintain the quality of manual texts

  • Automated texts should not be distinguishable from human ones

  • Bespoke descriptions were needed for different shoe models

The Solution

  • Shoepassion uses from Retresco for automated text creation

  • Full-service agency Xanevo set up text models for German, English and French

  • Focus on data management to ensure high quality with few products

  • Texts can be generated and adapted more quickly

The Result

  • Shoepassion achieved the quality of manually written texts in the first year

  • A conversion uplift of 17% was achieved

  • The automated copywriting is indistinguishable from human writing

  • Shoepassion was able to increase its online visibility by over 32% in just three months
Photo by Tobias Boerne - shareholder, company spokesman

„The optimal collaboration between Xanevo and Retresco has enabled us to create high-quality, automated product texts that seamlessly fit into our superior offering. The short ime-to-content and the ability to rapidly and efficiently implement seasonal adjustments and expansions are crucial factors for our success and our future competitiveness.“

Tobias Börner

Company Spokesman

Shoepassion Case Study

Download now

Your contact

Matthias Fertig

Back to the news overview