Automatic Generation of Multi-Language Content for Lyreco
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For the creation of product descriptions in the webshop as well as in the print catalogue, the Swiss market leader for workplace equipment and office supplies relies on automatic text generation – with measurable success. The automation of content production led to a significant optimisation of the customer experience and internal processes at Lyreco Switzerland AG.
It is part of Lyreco's philosophy to provide customers with a unique customer experience. The aim is to make every product description in the print catalogue and in the web shop appealing and precise, to facilitate the customer's buying decision. In the multilingual Swiss market, the creation of conversion-strong product texts is traditionally a costly and complex process.
The Solution
The automatic text generation using a solution by Retresco enables Lyreco to efficiently create highly personalised product descriptions for the linguistically segmented markets of Switzerland. With the push of a button, the software generates product descriptions in German, English, French, and Italian from the manufacturers' data. Through automation, Lyreco reduces the time spent on creating their product descriptions and also the costs for translating all texts.
The Result
70 percent of the texts in the webshop and 87 percent of the texts for the supplier's catalogues were automatically generated using Retresco software solution. The colleagues in the content team benefit as they no longer have to write lengthy product descriptions and coordinate with service providers such as translation agencies. They can now focus more on creative tasks and thereby drive the online growth of Lyreco Switzerland AG.
Automatic text generation is an important component of Lyreco Switzerland AG´s digitalisation strategy. Retresco´s solution makes us more independent and flexible in the creation of individual, multi-lingual product descriptions. In this way, we improve the customer experience and create the basis for scalable growth.“
Karin Dummermuth
Marketing Projects Lyreco Switzerland AG
70% of the texts in the online shop are automated
87% of the texts in the print catalogue are automated
47% higher conversion rate
57% lower bounce rate
Time-to-market reduced from several weeks to a few days
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