Automatically Generated Real Estate Listings for ImmobilienScout24
In collaboration with Retresco, ImmoScout24 developed a solution that generates personalised property brochures from the raw data of providers. The users of ImmoScout24 are making use of the additional free service. The result: significantly fewer interruptions in the creation of property brochures and overall a measurably better conversion rate in the process of account creation.
„We are very satisfied with the performance of Retresco’s solution. The high degree of automation and the creation of individual description texts in real time helps us a lot. Last but not least, we benefit from a convincing user experience, text quality and a high output.“
Director of Product Development ImmoScout24
Text Suggestions for Customised and Consistent Brochures
At ImmoScout24, the exposés on the detail pages of the property offers are part of a comprehensive optimal user experience. Formulating exposés that are tailored and appealing for the target group proved to be a challenge for some providers when creating an ad. ImmoScout24 analysed an above-average dropout rate and therefore defined the task of making use easier for users at this point.
Working together with Retresco, ImmoScout24 developed a solution that generates text suggestions for individual property listings from user input data in real-time. When creating the text suggestions, the solution utilises the information provided by the advertiser during the ad creation process. From this data, text suggestions for the property description are generated in real-time, allowing users to then customise them to their liking afterwards.
The users of ImmoScout24 are accepting the additional free service. The attractiveness and quality of the presentations have significantly increased for the users. There has also been a notable reduction in the discontinuation of creating property exposés. It is also noteworthy that two out of three users take the automatically generated text suggestions unchanged. Overall, a measurably better conversion rate in the account creation process has been demonstrated.
When you visit websites, they may store or retrieve data in your browser. Storing is often necessary for the basic functionality of the website. The stored data may be used for marketing, analysis and personalization of the website, for example, to store your preferred settings. Privacy is important to us, so you have the option to disable certain types of storage that may not be necessary for basic website functionality. Blocking some types of cookies may affect your experience on the website.
These items are necessary to enable the basic functionality of the website.
This is a tag management system. Via Google Tag Manager, tags can be integrated centrally via a user interface.
Google Ads Remarketing is a feature that allows advertisers to target ads to users who have already shown interest in their products or services by tracking their previous actions on the website or app.
LinkedIn Insight Tag is a tracking code from LinkedIn that enables website operators to track and analyze the behavior of LinkedIn users on their website in order to serve targeted LinkedIn ads to relevant audiences.