Faster Time to Market and More Online Visibility Through Text Automation
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The AMPri Trading Company Ltd was founded in 1994 and supplies its partners as a manufacturer and wholesaler with reusable and disposable products from the field of medicine or occupational safety. The range currently includes 700 core products in addition to the main product of disposable gloves, and is sold in over 50 countries.
AMPri faced the challenge of achieving a better customer experience through informative and convincing product descriptions. As the provider had previously only used manufacturer's information, completely new processes for creating such product descriptions had to be implemented. Therefore, the company chose our content automation platform, textengine.io.
increased visibility on Google and Co. as well as SEO-relevant texts
uniformly structured description texts in the three target languages
complexity and specific wording of the 700 products
completely new processes for creating product descriptions
The Solution
Automatically created detailed and precise product information
Five text models tailored to customer-specific requirements
Multilingual text models with short-term deadline
Self-use and further development by AMPri
The Result
extraordinarily fast time-to-market with fewer resources
The automated texts are indistinguishable from those produced by humans
Increase in online visibility by over 340% in just a few months
AMPri records the first top 10 rankings with product detail pages
„Through collaborating with Retresco, we benefit from structured text generation and efficient content workflows. The implementation of multilingual, high-quality content is remarkably easy and quick. Within a very short time, we have significantly increased the visibility and reach of our website and, not least, raised our data quality to a new level.“
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