Over 300,000 items are constantly available in the online shops of MediaMarkt and Saturn. What this means for the customer is an enormous selection, but for the employees of the online team at MediaMarktSaturn, it primarily means one thing: writing, writing, and writing. After all, each product requires a comprehensive product description, only in this way can customers make an informed purchase decision.
„Automatic text generation offers a wide range of benefits: The detailed information about the products and the way they are categorised help customers make informed purchasing decisions. The product descriptions also increase the relevance of our products for search engines.“
Franziska Knabel
Project Lead textengine.io MediaMarktSaturn Germany
Natural Language Generation in Action
The Challenge
Product information is based on the manufacturer's details - however, these are mostly just technical data and not written content, which results in inconsistent representation of products in the online appearance. Furthermore, MediaMarktSaturn was facing another challenge common to all major online retailers: the more products a shop carries, the more complex the editorial creation of unique product descriptions becomes.
The Solution
MediaMarktSaturn opted for an innovative approach, fundamentally changing the process of product description creation. Since 2019, the company's online stores have been relying on automatic text generation using Retresco's rtr textengine software. So far, the textengine.io has generated over 300,000 product texts for MediaMarktSaturn based on more than 200 text models.
The Technology
The creation of product texts gains significantly in efficiency through the use of software. Natural Language Generation creates content in a matter of seconds, negating the need for lengthy coordination loops between internal actors. At the same time, NLG produces varied content – no product description is the same as another – a factor that is pivotal for the positioning of offers in search engines.
An Excellent Solution
...for the creation of over 300,000 product descriptions based on more than 200 text models
reta Award 2021 in the category Best AI & Robotics Application for the automated creation of product descriptions
Supplier Retail Award 2021 in the category Best AI & Robotics Application as technology and implementation partner
When you visit websites, they may store or retrieve data in your browser. Storing is often necessary for the basic functionality of the website. The stored data may be used for marketing, analysis and personalization of the website, for example, to store your preferred settings. Privacy is important to us, so you have the option to disable certain types of storage that may not be necessary for basic website functionality. Blocking some types of cookies may affect your experience on the website.
These items are necessary to enable the basic functionality of the website.
This is a tag management system. Via Google Tag Manager, tags can be integrated centrally via a user interface.
Protects against cross-site request forgery attacks.
Saves the current PHP session.
Google Analytics is a web analytics service from Google that provides website operators with insights into the usage and performance of their websites and apps.
Google Ads is an advertising platform from Google on which advertisers can place ads that are displayed in Google search results and on other websites and apps.
Google Ads Remarketing is a feature that allows advertisers to target ads to users who have already shown interest in their products or services by tracking their previous actions on the website or app.
Linked Ads is an advertising platform by Linked that allows advertisers to serve targeted ads to the professional audience on Linked, based on users' demographics, skills, and interests.
LinkedIn Insight Tag is a tracking code from LinkedIn that enables website operators to track and analyze the behavior of LinkedIn users on their website in order to serve targeted LinkedIn ads to relevant audiences.
Hotjar is an analytics tool for websites and apps that gives website operators insights into their visitors' behavior by providing heatmaps, clickmaps, user feedback, and other features.
HubSpot is a CRM platform that provides software, integrations, and resources to seamlessly connect marketing, sales, customer service, and content management teams.
Our website uses so-called cookies in several places. They serve to make our offer more user-friendly, effective and secure. Cookies are small text files that are stored on your terminal device.
