Janina Abou Al Ward
Product Marketing Manager, Retresco
The year is coming to an end, and we take a look back at the past months, which shone bright in the light of Generative AI.
2023 is the year in which Generative AI reached the peak of Gartner's Hype Cycle. ChatGPT has become an integral part of any content conversation, and both positive and negative headlines about OpenAI abound on the web.
At Retresco, we also celebrated many significant milestones this year. Let's review them once again.
We were able to acquire many new customers and expand our collaborations. This applies to both our Content Automation platform textengine.io and our Topic Management System, as well as our offerings in the generative AI field. We conducted several dozen AI workshops and designed and implemented numerous customised AI projects. Last but not least, we welcomed six new agency partners.
Our highlight event: at this year's Online Marketing Rockstars, our masterclass "ChatGPT, Generative AI, and Co. – What’s in for you? How AI Revolutionises Content Production!" overshadowed all other topics. The audience utilised every square meter of the venue to learn more about the hype.
We were particularly pleased to have had to close reservations for our OMR Masterclass after just one day because we had reached the maximum number of possible reservations. Out of more than 100 masterclasses, we were thus at the top 1. 😉 We were also delighted that our international client, Lyreco, publicly presented their rollout in 20+ European and Asian markets for the first time at OMR.
For those who don't know how Retresco's comprehensive Large Scale Content Automation approach differs from ChatGPT, the answer can be found in our whitepaper (DE version), which we released in September. In short, creating texts based on the Large Scale Content Automation principle allows for generating an infinite number of data-driven, legally secure, and hallucination-free texts with just the push of a button.
Retresco's Content Automation platform textengine.io made rapid leaps in development this year. In total, we released ten new features that simplify the creation of international content at scale. Among the highlights are:
In addition to all common European languages, our text models can now be created or translated into Thai, traditional Chinese, and Korean. This convinced Lyreco to internationalise their entire product portfolio within a few days.
The following features entered Retresco with GPT integration:
The best part: In textengine.io, you can leverage the creativity of text generation à la ChatGPT while closely controlling all statements and generate unique, verified content with the push of a button.
Our Topic Management System provides valuable support for editorial teams, content teams, and SEO teams through semantic content linking. It identifies and organises relevant articles and multimedia content quickly and summarises them on corresponding category pages. The Topic Management System enjoyed some exciting updates that significantly streamline the content work of digital media publishers:
How often do you hear: “We need AI!”, without any idea how to integrate it into existing processes or where to start. These initial efforts are often a time- and resource-intensive process. By taking our AI Projects team's expertise in-house, we guide you from idea generation, to feasibility analysis, proof-of-concept development, and operational implementation. Our new AI Factories concept shows where we create value through AI expertise:
We were privileged to conduct over a dozen AI workshops this year and accompany exciting projects, like the implementation of in-house Question Answering Systems and other customised AI solutions. Schedule a meeting or invite us to an internal workshop to quickly and easily integrate AI processes successfully into your company.
Retresco wins big! This year, our Large Scale Content Automation solution was repeatedly awarded:
In addition, Retresco ranked among the top 3 in the following awards:
We thank our grandmothers, mothers, and our coffee machine, which always support us tirelessly.
Last but not least, we were guests on 8 industry podcasts throughout the year and even made an appearance on television (specifically, on ARD):
An exciting year with Generative AI in the fast lane is coming to an end. However, with Google's Search Generative Experience Update and a plethora of new features simmering in our development kitchen, we can already see that 2024 will continue to be just as thrilling.
If you'd like to engage with us on Generative AI, ask questions, or optimise content processes sustainably, reach out to us. We look forward to your message!