Scalable Content Creation in E-Commerce: Launch of kilagoo.com by Kienast
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The Kienast Group is one of the three leading shoe retail companies in Germany with approximately 450 stores. It is represented in the retail sector with six sales concepts: ABC Shoe Centre, K+K Shoe Centre, SHOEPARK, SHOE4YOU, RENO and street shoes. Each brand has a unique identity and an individual range and product presentation, tailored to the buying behaviour of its respective target group.
Consolidate market position with the newly launched e-commerce platform kilagoo
Only a few products textualised + tight schedule until the launch date
Ten thousand texts of qualitative and target group-orientated texts required
Development of a structure in censhare's digital asset management and content management
The Solution
savotex developed connector between textengine.io and censhare
The connector can be used to analyse product data in real time + create product descriptions
More than 10,000 products have been provided with relevant descriptions
Kienast benefits from an optimised workflow for product creation, enrichment and publication
The Results
+198% visibility in 3 months (according to Sistrix)
Copywriting realised as planned for the launch of the online shop
Generation + integration of over 10,000 product texts
"Thanks to the Retresco connector by savotex we were able to generate more 10,000 product descriptions for our online shop at the push of a button. Manually, we could never have created this volume of text."
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