International Business Awards: Retresco's Large Scale Content Automation earns recognition


Berlin, 14 August 2023 – Retresco, the leading provider for AI-based content automation, has won a silver award in the "Artificial Intelligence / Machine Learning Solution" category at the International Business Awards. The accolade was given to the content automation platform, and its latest capabilities in the area of text scaling using generative AI.

With "Large Scale Content Automation" (LSCA), Retresco enables the generation of web, product, and SEO texts across various channels. Even with tens or hundreds of thousands of texts, high-quality and varied content can be produced in the shortest possible time. If desired, Retresco also allows standard integration of cutting-edge text-to-text technologies like ChatGPT and GPT models ("Hybrid NLG"). By combining parametric, data-based text templates and large language models, businesses can benefit from simple and effective text scaling of the highest quality. Product descriptions, category/catalogue pages, destination/point of interest content, comparison pages, and FAQ content can all be set up and automated.

Retresco's AI takes over after text templates and variant proposals based on GPT are initially set up – the advantage lies in that the essential text templates for automated content creation can be created much faster. In practice, extensive data research and time-consuming information processing are eliminated. In internal tests, Retresco was able to calculate a time expenditure of only 223 minutes for the complete writing of a fully equipped text template.

Overall, projects in the area of generative AI can be easily automated through Large Scale Content Automation, significantly reducing time to market. This is particularly true for international projects, as all commonly used European and selected Asian languages are supported "out of the box".

The International Business Awards are the world's leading business award programme and received entries from 61 different countries and regions in 2023. Winners will be honoured in Rome on 13th October 2023.

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About Retresco

Retresco enables companies to automatically generate high-quality copy based on data. As a pioneer in AI-based language technologies, the Berlin-based tech company has been developing cross-sector solutions for creating efficient, future-proof business processes since 2008.  

Press contact

Retresco GmbH
Jana Caterina Erhardt
Grünberger Straße 44a
10245 Berlin
+49 (0) 171 7887270

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