SGE is Google's new search engine that uses generative AI to summarise relevant and informative search results in an area above the organic search results. These search results are often supplemented by other elements such as Google Shopping.
Google appears to be satisfied with initial tests in the USA, India and Japan and has rolled out the function in 120 other countries. Currently, the EU, Switzerland and the UK are still excluded.
Website visits per month Traffic per month
Organic traffic from Google Google share
Average conversion rate Conversion rate
Average basket value ⌀ basket value
Potential drop in revenue per year
* Calculated using estimated values derived from the Search Generative Experience (SGE) beta test in search engine results pages (SERPs) in the US and India.
The update improves the search experience for users by enabling a Google search in conversational mode. It aims to personalise search queries to a high degree and tailor the answers to relevant results. It is designed to support purchasing decisions by providing customised, bundled information.
Google's SGE creates new conditions in the "SEO Game" for marketing, content, and SEO teams. Without a new strategy, the visibility and organic reach of topics and product descriptions are at risk. SGE challenges entire business models. This is especially true for online publishers who monetise through targeted online marketing or ads, billed based on impressions or clicks.
At the same time, SGE also offers the opportunity to stand out from the crowd through page-specific, user-specific content—and to build visibility and customer connections through tailored responses!
The content automation platform textengine.io offers you the opportunity to create text templates for individual, channel-specific, and mobile-optimised product detail pages based on your data and insights around real buying intent derived from current search trends. Large Scale Content Automation with textengine.io provides several advantages compared to other technologies, combining GPT-based and rule-based approaches:
Our new feature, the Buying Intent Assistant, allows you to create text templates with a single click, capturing the latest search queries and trends in the text structure. This effortlessly optimises product descriptions to address current search queries and individual purchase intent.